Tuesday, May 15, 2012

Holding onto religion: Sunk-Cost Fallacy

The Sunk-Cost Fallacy is to continue a hopeless investment based on the irrational reasoning that they will lose everything that they have invested so far if they turn back now.

People fear that all the time & energy they investment into religion - will be lost if they stop now, so they continue spending even more time & energy into it.



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